Al Kubbeh Al Shamiyeh Restaurant
A Syrian cuisine restaurant in Jeddah, KSA, built on the kind of food that feels familiar, generous, and impossible to ignore. Our work focused on bringing that personality to life across social media, campaigns, events, and printables.
The direction was bold, warm, and full of appetite appeal, mixing playful Saudi-style copy with visuals that make you crave the food before reading the caption. From daily content to campaign moments and on-ground activations, every touchpoint was created to feel lively, flavorful, and close to the audience.
A Campaign Served Hot 🔥
What started as a short-notice request quickly turned into a full campaign moment across all branches. Together with the client, we shaped the plan, refined the direction, and brought it to life with the full support of our creative team.
The campaign covered social media, roll-ups, flyers, app banners, in-branch screens, and influencer suggestions, making sure the offer showed up everywhere the audience would see it, crave it, and act on it.
Pick What You're Craving!
The menu was designed to feel as inviting as the food itself, easy to read, rich in visuals, and structured to help you choose without overthinking. Every section is thoughtfully laid out to guide the eye and spark appetite at the same time. To keep it just as accessible beyond the table, we created a story-sized version for Instagram highlights—so the menu is always there, ready to browse whenever the craving hits.
A Feed Full of Appetite
For Al Kubbeh Al Shamiyeh, social media had to feel like the brand itself: warm, loud in the best way, and full of appetite. We adopted a playful Saudi tone that feels familiar and easy to react to, while keeping the visuals fresh with different layouts, scenes, colors, and creative directions. Instead of relying on one repeated pattern, the feed was built to keep surprising the audience, from offers and cravings to trends, cultural moments, humor, and family-driven content. Every post had its own flavor, but still belonged to the same table.
Ready to Be Seen
We took the designs beyond the screen and made sure they were ready to meet people in real life. From roll-ups and banners to flyers and branch materials, each piece was created to be clear, bold, and easy to spot. We also coordinated with a production and printing partner to bring everything to life, making sure the materials were printed properly, finished neatly, and ready to use across the branches.
Helping People Find the Flavor:
SEO, Ads, and Reel Making
We didn't stop at making the brand look good online, we worked on helping people actually find it. From SEO updates to Google Ads and Meta campaigns, the goal was simple: reach the right people when they're hungry, searching, or ready to order. We also covered reel video production, creating content that feels quick, real, and easy to enjoy, so the brand could show up strongly in both search results and daily scrolling.
