WAVE Specialty Coffee
A contemporary specialty coffee house based in Amman, Jordan, at the heart of Jubeiha. Its identity reflects movement, fluidity, and balance, inspired by the rhythm and natural flow of everyday life. Every detail is designed to create an experience that feels calm, renewed, and naturally connected to its surroundings.
Inspired by Motion.
Designed to Flow.
WAVE is built on motion, a mark that flows, not sits. The logo captures that rhythm in a form that feels fluid yet controlled, simple but hard to ignore. The palette follows the same logic: Alpha Blue leads with clarity, Carbón anchors with depth, Seashell softens the system, while Heavy Heart and Granite add contrast and edge. Nothing here is decorative. Every choice is intentional, working together to create a brand that moves seamlessly across every touchpoint.
Cut Smart. Fold Better.
Designed flat. Built to perform. Every die-cut is engineered to fold into place with clarity. No excess, no confusion. The structures are practical, but never plain, using form, openings, and pattern placement to carry the brand through every angle. From grab-and-go carriers to food packaging, each piece is made to be easy, efficient, and instantly recognizable.
Pattern in Play
The tray paper brings the brand to the table, literally. With playful patterns, repeated wave elements, and bold surface graphics, it adds movement, character, and a little extra joy to every order.
